Brief
Create an integrated outdoor and responsive digital campaign for the Ad Council specific to a South Carolina Blue Law. Your PSA campaign will incorporate a series of billboards, a mobile site, and a desktop site.
Blue Law
Columbia SC Municipal Code Sec. 4-32. - Keeping hogs.
It shall be unlawful for any person to keep or maintain any hogs or pigs within the corporate limits of the city.
Archetype
Jester
Mood Board
Personas
Visual Campaign
Desktop & Mobile
Desktop Home
Desktop About
Desktop Resources
