Client
Columbia Museum of Art
Brief
Create an AR scavenger hunt experience inside the CMA within a three week timeframe. Explore, research, and create physical pathways for a virtual experience that allows users to discover objects throughout the collection using augmented reality. This project will be a feature at the CMA November 8th Arts + Draughts event.
Team Members
Small Group: Joe Churchill, Trace Edwards, Carly McCormick
Full Group: Alexandra Adler, Ava Baker, Benjamin Seigler, Emma Houston, Emma Laing, Jafet Paramo, Jessica Standerwick, Kathyvan Do, Madison Ward, Margaret Pershyna, Meena Khalili, Myles Harris, Philip Lloyd, Piper Johnson, Rachel Cain, Samantha Brennan, Sarah Andrews, Savannah Mason, Sofia Spinelli, and Taylor Campbell
Success Factors for the Client
Working Scavenger Hunt
Obtaining contact information for the client
Process
Utilizing a Miro board for the full group experience. The class was broken into small groups. Working in a small groups of three we selected works to feature in our scavenger hunt. From there we developed mood boards, sketches, place idea in the space to get a feel of the experience. Working as a team we worked to design the experiences. Obtained feedback from the client by presenting initial plans to the client on site. Worked from feedback to further refine the experiences for the client. We delivered the project digitally. We then worked a booth at the event to help guide people from sign-up, to using Aero, and how to off-board at the end of the hunt.
Mood Boards
Collective Flow Layout - All Groups
Onboarding & Off Boarding
Experiences
Untitled D, Chihuly (Aero Experience)
In Situ Experience
Quilted Swing Coat by by Patricia A. Montgomery
(Aero Experience courtesy Trace Edwards)
In situ experience
(Photography courtesy Trace Edwards)
Results for the Client
On Boarded 101 individuals
Scavenger Hunters 95
Completed the Hunt and off boarded 31
33% Retention Rate
Client decided to extend the run of the Scavenger Hunt until Jan 21, 2025