Brief
This project was based around taking a popular movie, picking two characters, and building logomarks for each. First step was movie selection, I reached back to the aughts for Kill Bill. Then I selected the Beatrix Kiddo (aka the Bride) and O-Ren Ishii for the two characters.
Word Maps
Kiddo’s word maps focused on alias, her sword and her motherhood. There were quite a bit of linking thoughts between the base words.
O-Ren’s word maps drew from her call sign, being a gang leader, orpan, assasin, and her sword. It’s interesting how orphan and gang leader never really linked up.
Mood boards
The mood board for Beatrix Kiddo my initial feelings were muted earthy tones since every outfit she wore in the film eventually was soaked in blood.
O-Ren Ishii’s mood board really tried to focus on the color scheme from the cherry blossoms and the color of her code name in the movie, cotton-mouth.
Sketches
Final Mark 1
Beatrix Kiddo
Concept Statement
Concept Statement
Beatrix Kiddo is a former assassin who became pregnant, decided to get married, and leave the business. Her former boss, Bill, decided the only way out for Kiddo was for her to die and sent the rest of the assassin team to the wedding. Bill had a change of heart and left Kiddo alive in a coma. For the logomark I leaned heavily on the silhouette formed during a fight scene with the Crazy 88s, a gang run by O-Ren Ishii, inspiring the K form. Additional flourishes were added to the mark inspired by the striped jumpsuit. The typeface selected, Angie Open Pro-Black, meant to mimic the jumpsuit stripe. The colors chosen play on the suit color from the film once it became soiled with blood and sweat.
Product Mockup Mark 1
I started playing with Adobe Dimension trying to picture where this mark would work best. The first idea was a coffee shop, "Stare death in the face wide-eyed and slightly twitchy." But who wants another coffee brand? So I went with my second favorite life sustainer, craft beer. Working with the can model in Dimension may have been my favorite thing over spring break. There is something so satisfying about the way the tool treats decals. I came up with styles based on different movie themes for the brand. I then coordinated the colors to the dominant scene color and composition.
Black Mamba Lager
A finely balanced blend of roasted dark malt with revengeful hops. This deadly lager has an uncommonly smooth finish.
A finely balanced blend of roasted dark malt with revengeful hops. This deadly lager has an uncommonly smooth finish.
Exploding Heart IPA
Mind your technique when drinking this killer. A double-strength IPA bursting with blood orange juiciness.
Mind your technique when drinking this killer. A double-strength IPA bursting with blood orange juiciness.
Two Pines Red Ale
Sometimes in life, you need a do-over. This classicly styled red ale harkens back to wedding days at a small chapel with desert vistas that went just a little bit off the rails.
Sometimes in life, you need a do-over. This classicly styled red ale harkens back to wedding days at a small chapel with desert vistas that went just a little bit off the rails.
Bloodbath Sour
Eighty-Eight dead raspberries start this sour with a sweet punch, finished by a salty and sour kick at the end.
Eighty-Eight dead raspberries start this sour with a sweet punch, finished by a salty and sour kick at the end.
Final Mark 2
O-Ren Ishii
Concept Statement
Concept Statement
O-Ren Ishii is a member of the Deadly Viper Assassin Squad and a crime lord in Japan. The logomark built represents how clean and refined O-Ren Ishii always appears on the screen. The typeface, Bodega Sans (Light), was focused on trying to capture the elegance of the character and the curvy lettering style built into the logo itself especially the R. The colors chosen are based on the cherry blossoms and cottonmouth.
Product Mockup Mark 2
After finishing with Beatrix Kiddo, I turned my eye toward's O-Ren's wordmark. Using Illustrator, I converted the original work mark into an object file with depth. I then imported the object file version of the word mark into Dimension. Then proceeded to play around with different treatments until creating the white leather bag with gold branding and a stack of business cards with the color word mark. Afterward, I exported the bag to Aero to play around with the object in augmented reality. Use the QR code below to try.
