Brief
I developed two quick stories about based around what led me back to school after almost a 30-year break from college. After creating the stories, word maps were built for each to flush out ideas and words that might help drive the visual narratives image and typeface.
The word maps helped search through stock images and typefaces to sync up the stories. For example, there are a lot of pictures of crows, but I saw a photo of crows with a very bold yellow backdrop; it felt right. The second story’s search relied on the words pivot and switch.
Typefaces again, thanks to the word maps, I had a good idea of what sort of mood I wanted to set with each story. For the first, I wanted something bold with movement below the typical bottom. That’s when I found Bree Semi Bold; the ‘f’ sold me on this typeface. In the second story, I was torn; the original image had etched labels under the switches, removed through clone brush, but elsewhere on the picture was this excellent sharpie text that I tried to duplicate through typeface using Permanent Marker. Which I used for all the words in the story.
Question: When working with type, what are some excellent techniques/questions to ask yourself during layout to know when to push the text to the bleed or beyond? It seems much easier to visualize an image and when to lead the viewer out of the frame.
Story 1
Story 2
