Brief
In this project, we were tasked with developing a luxury sub-brand for Delta Airlines. The end goal was to create the sub-brand assets, mobile app mockups, widgets, and wrap for the plane. The first order of business was digging deep into the back history of Delta, how they treated current first-class seats, and when thinking about air travel, the idea of ultra-luxury timepieces came up. From there, it set the mood for how the brand should feel, and Sigma was born. Instead of seats, the thought of air suites for the brand filtered down into the prevailing vibe of the fictional airline.
Mood Board
From Seats to Suites
Logo Mark
Combo Mark
Brand Colors
Pictograms
Mobile App Welcome Screen
Mobile App Screens
Widgets
